This privacy policy discloses the privacy practices of The Fish Followers Society, also known as ‘FFS’, which is a subsidiary of Sober Fish, also known as ‘The Sober Fish Story’ and  (in this document referred to as “Sober Fish”, “The Fish Followers Society”, “we”, “us”, and “our”) and explains how we use data collected from you when you register to be a member of our groups/sites.

This policy is dated 31 May 2019

This Privacy Policy governs the privacy of its users who choose to use it.

By using our groups or website (s) and/or registering with The Fish Followers Society and/or Sober Fish, you are accepting and consenting to the practices described in this Privacy Policy.

This statement sets out our data protection policy for the information that you provide to us when using our services.  Our sites comply with all United Kingdom national laws and requirements for user privacy.

Your privacy and security are very important to us and we aim to ensure that any personal information we obtain will always be held, used and transmitted in compliance with United Kingdom data protection rules. Our payment provider is PayPal and all data is transacted securely by them. No card data is held by Sober Fish or it’s associated groups or sites.

This Privacy Policy applies from 31 May 2019 for all use of our groups/sites after this date. We may occasionally amend this Privacy Policy to reflect any changes in our information, collection and disclosure practices or regulatory requirements. Any new policy will automatically be effective when it is published on our sites/groups.


Users contacting our groups/sites and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998.

Every effort has been made to ensure a safe and secure form to email submission process, but we advise users using such form to email processes that they do so at their own risk. Information sent via the internet is never completely secure. We do our best to protect your personal data however we cannot guarantee the security of your data.

These groups/sites and their owners use any information submitted to provide you with further information about the products or services they offer or to assist you in answering any questions or queries you may have submitted.

Your details are not sold or disclosed to any third-party organisations. We may however collect the following information:

  • Your contact information, e.g. name, address and email address
  • Information about subscription you have paid for
  • Information about your recent online activity
  • Navigation and click–stream data, time and duration of your visit
  • Information from cookies or web beacons

We obtain information from you when you type in your personal details. We also collect data automatically as you use the website or from third parties.

We collect and store your personal information for the purposes of your membership, for promoting our offers and products and for improving the website and our service to you.

By registering on our site, you consent to the addition of your details to our email and postal distribution list unless you have previously opted out. You may opt out of our communications at any time although it may take a short time for any changes to become effective. Logging in will give you access to your account options where you can update your details.


To improve your experience with us, our website uses cookies and web beacons. A cookie is a piece of data that our website automatically transfers to the hard drive of your computer or mobile device when you access the website and provides the users with a tailored experience within our website. Web beacons work in a similar way to cookies and allow us to monitor the activity of the site users.

Cookies will inter alia access stored information when you log in, carry information from page to page of our website, store site preferences and identify whether you have visited our website previously, monitor the number of visits that you make to our website and where you browse to offer you tailored content.

Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer or other device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer or other device.

Your browser options allow you to disable cookies. You should note that if you do disable cookies, you may not be able to access all the services on this site. By continuing to use the site, you are accepting our use of cookies on our site.

The following data may be automatically collected every time you visit the website regardless of whether you are logged in:

Computer and connection information, browser information, operating system and platform details and time of access. We may use an IP address to identify you and to gather broad demographic information about you, which we will use to assist in the detection of fraud, to help identify problems, to administer the website and for marketing purposes.

If you have provided us with an email address, we will be able to associate this email address back to your previous browsing and purchase experiences. If you log in, then in addition, we will be   able to associate your log in with your billing addresses, delivery addresses and your payment details.

Sober Fish may disclose your personal information if necessary, to comply with regulations or law or to assist with law enforcement, to enforce the terms under which you trade with us to protect our property and other rights. Our website may contain links to third parties’ websites. Sober Fish assumes no responsibility for the privacy practices or the content of those websites. The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate or engage upon them with due care and caution regarding their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.


If you have any questions or concerns or would like to access, correct, amend or delete any personal information held by us or simply need more information please contact us by email at